Now Extinct: Attention Span

Source: Now Extinct: Attention Span

By Chris Amorosino

You knew this was coming. Let me make it official. Today there’s no such thing as an attention span. We have virtually no time to capture most people’s interest. But don’t let this fact lead you into making marketing errors. Because of the attention span wasteland we live in, there are things we think are dangerous that aren’t dangerous at all. Other things that we don’t see as dangerous certainly are dangerous. Let me explain.

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